Aesthetic Appeal

Specification and application of masonry paints, particularly coatings with very different properties, should consider the desired aesthetics for painting the building. Most protective masonry coatings are applied for performance rather than decorative reasons. When aesthetic applications are called for, various paint choices are available. The application technique will influence the selection, the working conditions at the site, and the desired durability. The relative importance of different kinds of aesthetic appeal for masonry paint varies according to geographic location but also depends on the level of paint application technology in a country. For example, self-cleaning properties may be more critical in polluted cities than in rural areas.

The colour and gloss of masonry coatings provide the primary source of aesthetic appeal. The paint protects and decorates the structure and should also harmonise the structure with the surrounding environment. Mineral materials used in presenting a covering, such as brick, fit well into the local environment. Therefore, paint manufacturers have long realised a market for coatings that meet these jobs. 

Increased Property Value

Properties that look attractive, well-maintained, and of high quality tend to receive higher bids than those that do not possess desirable features. Painting and decorating are essential for upkeep and maintenance as they protect the masonry facade from long-term exposure to the weather.

This is particularly relevant given that masonry construction gains significant character from its external facades in terms of architectural and historical townscape qualities. A well-painted facade likely represents a maintained property by sending signals to observers about previous owners' behaviour or expectations about future owners' actions. It can be detrimental because of the negative externalities of poorly maintained properties. Such results suggest that reinstating visual quality and reducing visible neglect, pursuing specific policy interventions and incentives, and targeting already motivated homeowners for action can restore other properties in neighbourhoods as well. The positive impacts of masonry paint on property value may also be promoted through garden services, tree planting, and other facade management services that employ professional services and enhance pedestrian and neighbourhood safety.

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